Cloud Marketing

April 10, 2018

14:00  -  14:30

Oracle’s Rosemary Clancy on how to accelerate the Customer buying journey with digital selling.

14:30  -  15:00

The lecture will be an introduction to how IBM is approaching digital marketing and sales of its SaaS products. It will cover why and how IBM has adopted its marketing and sales functions in order to better match changing B2B buyer behaviours.

15:00  -  15:30