James is an Assistant Professor in the Dublin City University Business School. Prior to this he worked as a Specialist Researcher for SAP Research in Belfast. His research interests include Web- and Cloud- based simulation, supply chain management, business process improvement and discrete event simulation. In the past he has collaborated with a number of academic and industrial partners. He holds a Ph.D from the University of Limerick in the area of Web based simulation applied to contract costing for outsourcing enterprises