Sean Macmillan is the European Digital & Social Media Marketing Strategist for Watson Customer Engagement based out of IBM Ireland.Sean has been at IBM in his current role for the last year and a half, having previously held digital marketing roles in Paddy Power and O2. He holds an MSc in Management (Digital Marketing) from Dublin City University, a Dip in Digital Marketing Strategy from Dublin Business School and multiple industry certifications from Google, Mediamath, Hubspot etc.