SaaS Digital Marketing at IBM

April 10, 2018

Sean Macmillan

Sean Macmillan

Digital & Social Media Marketing Strategist

14:30  -  15:00

The lecture will be an introduction to how IBM is approaching digital marketing and sales of its SaaS products. It will cover why and how IBM has adopted its marketing and sales functions in order to better match changing B2B buyer behaviours.

Session Category :  Cloud Marketing